The House of Gucci | Communication Arts

Responses by Watson Layout Team.

Qualifications: For the film The Dwelling of Gucci, this digital expertise celebrates not only the environment of the film but invites customers into the minds of the star-studded forged as well as the attained crew of underneath-the-line artists who masterfully served convey the movie to life. To reveal the get the job done at the rear of The Home of Gucci, our electronic working experience delivers a thorough gaze into output as a result of interviews and editorial material, accompanied by exceptional movie stills, sketches, cast portraits and powering-the-scenes photography. Moreover, the web site supported the film’s social and For Your Consideration campaign and served as an alternate gallery-viewing practical experience to the bodily image exhibition in Los Angeles.

Style core: The site’s homepage attributes a 3-D key emblem symbolizing the movie and anchoring the electronic knowledge. The crucial smoothly animates as the person scrolls by way of the web site, though the all round composition and duplicate continue being fastened. Past the emblem, the website offers an exquisite impression gallery that allows end users to check out and explore exclusive movie portraits. The illustrations or photos broaden on interaction and seamlessly transition when the consumer hovers and clicks on the thumbnails.

Navigation framework: We preferred the navigation to really feel fluid and intuitive—an virtually-visible discovery of material. To attain that target, we produced an index-like menu that houses all of the site’s content material categories and expands the full monitor upon variety. As a outcome, every webpage of the internet site is effortlessly accessible and options a rollover image that teases the content material within that specific section.

Technologies: The website was created completely from scratch. For navigation, we applied a WebGL JavaScript API.

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