Merlin Entertainments and Blackpool Council have partnered to launch the most significant campaign to day for VisitBlackpool.
Made by Creature London, the marketing campaign aims to reaffirm Blackpool’s position as the cash of pleasurable and the final British isles place for families.
And, whilst these in the know currently have Blackpool at the prime of their ‘must stop by list’, we necessary to clearly show the relaxation of the Uk everything it has to supply.
Introducing Nigel C Gull. Made by award successful puppeteer Andy Heath, who has worked with the BBC, Lucas Movies, The Jim Henson Organization and Disney, Nigel is a straight speaking, no-nonsense embodiment of the city itself and in the marketing campaign, Nigel takes us on a whistle halt tour of every little thing Blackpool has to provide. From Blackpool Tower to SEA Existence to Blackpool Enjoyment Beach front, he goes large (practically) and minimal to exhibit off what is proper on our doorstep.
Voiced by none other than actor and comedian Johnny Vegas, our tour information Nigel provides to everyday living Blackpool’s distinctive appeal and character.
The media tactic is getting managed by Wavemaker who labored in collaboration with Merlin Halfway, Blackpool Council and Creature to generate an AV-led regionally weighted functionality campaign which launches on 23rd May in Scotland, the North, Yorkshire, Tyne Tees and the Midlands. Gavin Laisby, handling partner, Wavemaker British isles provides: “Only in Blackpool is about a lot additional than promoting. It truly is about actual people’s positions, the prosperity of a area and the pleasurable and laughter of tens of millions of British isles people. We’re proud that provocative media preparing co-designed this wonderfully remarkable and required activity”
Merlin Entertainments regional director for Blackpool, Kate Shane, said: “We are thrilled to start Only in Blackpool, the premier marketing and advertising marketing campaign the vacation resort has at any time viewed, and introduce the entire world to our ‘spokesbird’, Nigel C Gull.
“This campaign has been a collaboration of some truly inventive minds including award-winning puppeteer Andy Heath and the guy with the unmistakable voice, Johnny Vegas.”
“Merlin is massively fully commited to Blackpool – we just lately opened our new Peter Rabbit: Examine and Play and will before long launch another new household-centered attraction to complement our 7 other long-standing sights, which includes the legendary Blackpool Tower, Madame Tussauds and SEA Lifestyle.
“We can’t wait around for our friends to expertise all we have to present this summertime – as Nigel would say, there is loads to squawk about in Blackpool!”
Cllr Lynn Williams, leader of Blackpool Council, provides: “We are delighted to be showcasing everything that Blackpool has to supply via the eyes of Nigel, our extremely unique new ambassador.
“This is a very unique Television ad to people that we have produced with our partners in the past, but it is surely a exciting way to illustrate the breadth and depth of our excellent tourism present. Just after months of viewing his enhancement from notion to absolutely-fledged character, we simply cannot hold out for Nigel to make his Television set debut.”
Stu Outhwaite-Noel, chief innovative officer, Creature London: “As significantly as British leisure models go, there can be several larger or much better than Blackpool. So it is been both equally a joy and a privilege assisting them provide far more persons to the city in a gloriously crowd-pleasing, shout it – really practically – from the rooftops way.
“In Nigel we assume we have just the gull to assist us do just this. When it arrives to marketing, Only in Blackpool do you get to have this considerably entertaining.”
CEO: Dan Cullen Shute
Chief Inventive Officer: Stu Outhwaite-Noel
Main Innovative Officer: Ben Middleton
Main System Officer: Andrew Gibson
Chief Consumer Officer: Hanisha Kotecha
Resourceful Director: Sarah Lefkowith
Tactic Director: Josh Dickins
Artistic: Megan Egan
Account Director: Sabine Knauf
Account Manager: Evie Hutt
Senior Company Producer: Nina Bacchus