In a bid to persuade recycling, Coca-Cola, in partnership with Merlin Entertainments Team, is offering rewards to consumers in trade for recycling the brand’s vacant 500ml plastic bottles at specifically-made reverse vending equipment.
Individuals can apply for the totally free VIP knowledge reward involving July 14 and September 30 at 9 taking part Merlin Entertainments sights, such as Alton Towers Resort, Legoland Windsor Vacation resort, Thorpe Park Vacation resort, Chessington Planet of Adventures Vacation resort, Warwick Castle Vacation resort, Sea Existence aquariums in Blackpool, Brighton and London, and Legoland Discovery Centre Birmingham.
Each and every vending equipment has a concept inscribed looking through: ‘Thank you for recycling. Your bottle could be back again on the cabinets as a different bottle in significantly less than six weeks.’
Coca-Cola is presenting rewards to consumers in trade of for their empty bottle
Louise Maugest, marketing director at Coca-Cola Great Britain, said: “The summer season months are a specific time for buddies and family members to get with each other, and we’re psyched to give people today the likelihood to earn some incredible encounters though satisfying them for recycling on the go when at Merlin sights. All of our bottles are 100% recyclable, and our partnership is just one particular of the actions we’re having to reach our ambition of a Environment Without having Waste.”
The most up-to-date advertising and marketing news and insights straight to your inbox.
Get the greatest of The Drum by deciding upon from a sequence of excellent electronic mail briefings, no matter whether that’s everyday information, weekly recaps or deep dives into media or creativity.
Dare Ilori, Merlin’s group head of sustainability, stated: “Sustainability is core to our functions at Merlin Entertainments and we are enthusiastic to partner again with Coca-Cola Good Britain on this initiative. We are continuing to progress against our sustainability ambitions, including removing unneeded packaging and plastic on all our branded merchandise.
“In our Sea Daily life attractions, we banned all plastic straws and retail plastic baggage at the stop of 2018, and in our United kingdom Resort Topic Parks we are happy to now be functioning with zero squander to landfill. We know that there is substantially far more we can do, though, and that we have a part to perform in enabling and encouraging customers to reduce, return and recycle their plastic. This is why partnering with corporations these kinds of as Coca-Cola is so essential, and today’s announcement is a amazing example of Merlin working with like-minded enterprise associates to assist guard our world for the future.”
Supply website link